Gopro launched three new cameras

GoPro’s new low-priced models of its flagship Hero camera follow a $200 model launched in March.The company’s shares rose 6 per cent in choppy extended trading, giving up all an initial 8 per cent gain to trade flat before the analysts call.

GoPro’s new low-priced models of its flagship Hero camera follow a $200 model launched in March and builds on efforts to bring back action enthusiasts who have switched to pocket-friendly smartphones with powerful cameras.

“Launching a new entry-level camera this holiday season is a benefit to the consumer and to GoPro’s margin as well,” Chief Executive Officer Nicholas Woodman said on a post-earnings call, adding that he believed the company will be profitable in the second half of 2018.