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Online marketplace Flipkart is set to launch its first umbrella private label ‘Flipkart Smartbuy’.

Adarsh Menon, Flipkart’s newly appointed head of private labels said,  Flipkart Smart Buy will span 25-30 categories in electronics, electronic accessories and home plastics for starters.

The company is also set to introduce a second private label brands, alongside SmartBuy, which will include electronic accessories, home decor and furniture. The two brands will be Flipkart’s chance at entering into the private label business.

Flipkart Smartbuy’ products will be sold by all the sellers who have achieved ‘Flipkart Assured’ badge. They will have the inventory.

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