- Apple occupied the top spot for the ninth consecutive year
- E-commerce giant Amazon occupied the second spot in the list with a brand value of $249,249 million.
- Sephora, ranked 100th, is the only new entrant to the rankings this year
Interbrand, a New York-based management consulting company, on Thursday (October 21) announced its best global brands ranking for 2021. iPhone maker Apple, valued at $408,251 billion, retained the top spot in the ranking for the ninth consecutive year, while electric vehicle maker Tesla, was the highest gainer in the list with 184% jump in its brand value to $36,270 million.
Despite this jump in brand value Tesla failed to occupy a spot in the top 10. Tesla’s ranking jumped to 14th place, up 24 places from 42nd last year. E-commerce giant Amazon occupied the second spot in the list with a brand value of $249,249 million. While Apple’s brand value jumped by 26% year-on-year, Amazon’s brand value increased by 24%.
Microsoft, which occupied the third spot in the list, witnessed 27% jump in its brand value at $210,191 million. Google and Samsung occupied the fourth and fifth spot in the list respectively with brand values of $196,811 million and $74,635 million respectively. Coca-Cola #6 ($57,488 million), Toyota #7 ($54,107 million), Mercedes-Benz #8 ($50,866 million), McDonald’s #9 ($45,865 million) and Disney #10 ($44,183 million) were the other brands, that occupied a spot in the top 10.
Sephora, ranked 100th, is the only new entrant to the rankings this year, but its addition makes LVMH Group the biggest group entity in the table. LVMH group is the first to have five brands in the Best Global Brands table – Sephora, Louis Vuitton (13), Dior (77), Tiffany & Co. (92) and Hennessy (95).
The combined value of the top 100 brands increased from $2,326,491 million in 2020 to $2,667,524 million in 2021 – a jump of nearly 15%. The average brand value increase in 2021 is 10%, significantly larger than the 1.3% in 2020, owed largely to the economic disruption caused by Covid-19. Technology is the fastest growing sector, with an average brand value change of 23% year-on-year. It is also the most valuable sector by average brand value, followed by beverages and sporting goods.