Prasar Bharati and Indian Council for Cultural Relations on Monday signed a Memorandum of Understanding, through which the two entities will now be promoting Indian culture.

As per the information available, the performances of eminent artists associated with the Indian Council for Cultural Relations (ICCR) will be telecast on the national and international channels of Doordarshan. Dance and music performances will be showcased on DD National, DD India, regional channels of Doordarshan and Prasar Bharati News Services (the digital platform of Prasar Bharati) in the form of a weekly programme.

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The MoU aims to bring forth the best of Indian culture to national and international audiences and provide TV and digital platforms to the performing artists.

In collaboration with ICCR, Doordarshan will produce 52 half-an-hour episodes, based on cultural events, concerts, performances of music and dance organised by ICCR.

Director-General of Doordarshan Mayank Kumar Agrawal and Director-General of Indian Council for Cultural Relations Dinesh K Patnaik signed the MoU.

This MoU will be in force for three years — from December 2021 till December 2024.


India today

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