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Long before TikTok arrived, Dubsmash was the most popular short video platform among users. However, Dubsmash’s popularity dipped soon after TikTok came into play. Dubsmash was acquired by Reddit a year ago. But seems like the video platform couldn’t carve a niche for itself in a market dominated by Instagram Reels and TikTok. The company has announced that the standalone Dubsmash app will no longer be available for download after February.

Reddit in a blog has announced that the video platform will no longer be available as a standalone app. The video creation tools will be integrated into the Reddit app.

“Since joining, the Dubsmash team has been working to integrate their innovative video creation tools into Reddit — with a goal of empowering Reddit’s own creators to express themselves in original ways that are authentic to our communities. In line with completing this integration, February 22, 2022, will be Dubsmash’s last day as a platform. After February 2022, Dubsmash will no longer be available for download in the Apple App Store or Google Play Store; currently downloaded apps will stop functioning on the same date,” the company.

Reddit also revealed that the people who have the app downloaded on their devices will become non-functional from February 22. However, the Dubsmash users will not be affected in a major as the Dubsmashers can connect with each other at r/dubsmash and use the Reddit app to discover an endless stream of new creators and communities — like r/dance, and r/pan — that match their many interests and talents.

Reddit is also rolling out new video functionality to the Reddit app:-

The Reddit users can now change the recording speed, set a timer, upload videos in landscape, portrait mode. Users can also adjust and trim multiple clips. Reddit has also got a couple of video editing tools that will let users text Stickers, use the drawing tool, apply filters to the video, add voiceovers, adjust the volumes and trim and rearrange the clips.

Reddit users can access these new features on Reddit iOS and Android apps. To create a new video using the Reddit app, users can simply head to the post tool or full-bleed video feed, create a video post, then open the camera to access the new features.

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