Samajwadi Party (SP) president Akhilesh Yadav has launched a perfume to attract voters to the party in the upcoming Uttar Pradesh Assembly election. Branded as ‘Samajwadi Attar’, and bottled in red and green glass, the perfume has been made from 22 natural scents.

“The scent will have its magic in 2022 [polls],” Akhilesh Yadav said on Tuesday. Uttar Pradesh is due for assembly polls in February-March next year.

The box of the perfume comes with a picture of Akhilesh Yadav, with the Samajwadi Party’s election symbol on it. The Samajwadi Party leader from Kannauj and Uttar Pradesh MLC Pushpraj Jain inaugurated the ‘Samajwadi Attar’.

Jain said that when people will use the perfume, they would smell “socialism” in it. “Samajwadi perfume will end hate in 2022,” Jain said.

This is not the first time the party has launched a perfume. In 2016, Akhilesh Yadav had reportedly launched a range of perfumes named ‘Samajwadi Sugandh’ to mark four years of his party government in the state.

The perfume was made of four fragrances, with each bottle capturing the fragrance of four different cities—Agra, Lucknow, Varanasi and Kannauj.