Apple CEO Tim Cook opened company’s second and Delhi’s first physical retail store on April 20 in national capital’s Select CityWalk mall. The store will showcase all Apple products and provide assistance on them.
Delhi finally has its own Apple Store. The Apple Saket store was opened on Thursday morning at around 10 am by company CEO Tim Cook. This is the second Apple Store in India after Apple BKC which was opened on April 28 in Mumbai’s Jio World Drive. The Delhi store is located on the first floor of SelectCITY Walk mall in Saket.
Hundreds of people lined-up outside the store starting early morning to get a glimpse of the store as well as the Apple CEO. The official Apple Store aim to elevate customers’ buying experience and at the same time increase company’s presence in the offline retail market.
The Delhi store, however, is much smaller than the Mumbai store. It will still showcase all the Apple products, experiences and will offer as many services as the Apple BKC. The Apple Saket store has a 70-member staff from 18 different states of India and collectively they can speak about 15 languages to assist the visitors. Half of these employees are women.
“Our incredible team members look forward to connecting with the local community and helping them find new ways to pursue their passions and unleash their creativity through our amazing products and services,” Deirdre O’Brien, Apple’s senior vice president of Retail, said.
What to expect at Apple Saket store?
The Apple Saket store will provide a more personal and intimate experience to visitors, unlike the Apple BKC store which was more spacious, grand and built over a larger area. The store has a uniquely designed curved storefront with white oak tables showcasing the company’s many products and accessories. There are dedicated sections for iPhones, MacBook, Apple accessories, Apple Music, Apple Arcade and Apple TV. Basically, the store will showcase all the products available in India at the time. The visitors will be able to hold the, experience them and purchase them from the store.
In addition to this, Apple Saket features a Genius Bar where the customers can get advice and assistance from the store staff. There is also a Pickup zone. So, buyers can order any Apple product online and just pick them from this section.
Apple currently dominates the premium smartphone segment in India, with 65% of the above Rs 30,000 smartphones sold in India being iPhones, according to Counterpoint data. However, its overall market share in the country still remains small when compared to some rivals. The opening of these two stores should allow Apple to penetrate further into the Indian market. We should expect the company to open more stores in India over the next few years.
Similar to any other Apple store, Apple Saket runs on 100 percent renewable energy and is carbon neutral.