URBN launched new products with MS Dhoni
URBN, a new-age premium brand in the audio and electronics industry, has launched its first ever range of trendy portable speakers, earphones, and headphones that promise an immersive music experience to audiophiles.
Recently, Mahendra Singh Dhoni had come on board as partner-evangelist for the brand. As URBN looks to build its presence in the Indian market to enter new segments and build its market share, MS Dhoni will be an integral part of the journey.
URBN has been specially designed to deliver an immersive music experience to the millennials. Like URBN, Dhoni epitomises Gen Y audience – confident, cool and savvy; and therefore, we think he is the best fit for our brand.