Gulab Oils, one of the leading manufacturers of edible oils in India, has roped in Malaika Arora as their brand ambassador.

Serving the masses for more than five decades now, the brand that has been governed by its endeavour towards quality and trust has now roped in Malaika Arora to encourage the masses to replace ordinary refined oils for cooking with naturally made cold-pressed oils. After all, she has inspired many Indians to stay focused on their fitness journey.

Keeping in mind the health and fitness of Indians, Gulab cold-pressed oils are naturally extracted using the traditional ghani method. Cold-pressing helps retain the rich aroma and flavours of the ingredients used, thereby making it ideal for all kinds of Indian cooking.

This collaboration with Malaika will help the brand create awareness about the benefits of using natural products like cold-pressed oils and strengthen its reach among a widespread audience.

This move will further play an integral role in driving across the core message of the brand and promoting it at the national level.

Gulab Oils has come up with an integrated campaign on its digital platforms where Malaika Arora will be the star attraction. Arora’s fitness level has been an inspiration for many across different age groups, and this will help create a brand recall value and awareness in the category.

Speaking on the partnership, Malaika Arora, said, “It is a pleasure to associate with Gulab Oils, which is one of the leading manufacturers of edible oils in India. As a collaboration, I will be endorsing the cold-pressed oil range that comes in five variants- groundnut, sesame, coconut, extra virgin coconut and mustard oil. Hope to convey the messaging of a healthy lifestyle and fitness in society together!”

Speaking about the collaboration, Dishit Nathwani, Director of Gulab Oils, said, “Through this campaign and collaboration, we would like to convey the message of a healthy lifestyle. Our range of cold-pressed oils are naturally extracted, and we aim to encourage the masses to replace their ordinary refined oils and switch to cold-pressed oils. Also, we believe no one better than Malaika Arora could have been better suited for this campaign. We are glad to partner with her. She is the ideal face for our brand, being a fitness icon in the country.”

Our mission is to offer value to our customers by ensuring good quality natural products. Over the years, we have created high quality edible oils and have seen an unprecedented acceptance not just in Gujarat but across the country. Our range of oils stands testimony to the company’s customers and society.